Resume Narrative Sales is where my career started back in 1977. In my first job, selling a mainframe batch processing dental billing program, I was given the worst territory – number 20 of 20 – and the only experience I had was that I could sell. I knew nothing about software, accounting, dentists or dental offices (I was the first person they had ever hired who didn't come from a dental office), but I had won awards for selling life insurance, so they took a chance on me (the man who hired me figured that if I could sell insurance, I could sell anything). Within 1 1/2 years, my territory was number two and I had set a sales record by selling 18 doctors in 6 months. I also opened up their market to physicians, chiropractors and other healthcare providers because they forgot to tell me I was suppose to only sell to dentists. From there I went on to setting up my first computer dealership for an office equipment company (it was profitable within 6 months), then on to a software company where I wore many hats -- setting up and running a computer dealership (it only took me 4 months to become profitable this time around) as well as project managing the development of a high-end accounting software program and setting up and running a distribution center to market the program to independent distributors. During my tenure, the company grew from 4 employees to over 20. In 1985 I opened my own computer dealership, which grew to 9 employees. In addition to marketing Accounting systems to small business and Healthcare Practice Management Systems, I also developed and facilitated a monthly 4-day computer dealer training program for my software distributor, which dramatically increased the number of authorized dealers and increased the distributor's sales from 10 to over 100 per month by the end of the first year. After closing the dealership in 1990, I spent the next 9 years marketing, selling and implementing a Skills Management, Employee Development and Training Administration program and providing a variety of consulting services to Fortune 1000 companies, until the owner of the software program retired and closed the company. I decided to take some time off to focus on my personal development and to switch gears. Over the next couple of years, I wrote a book called Transformative Thinking to help people learn how to reduce stress in their lives and be more effective. I also designed, developed and programmed my InspiredLiving.com web site that includes over 500 pages of educational, motivational and inspirational articles, stories, tidbits, humor, resource links, products, a shopping cart and tools to help people embody their version of an inspired, healthy life. I also publish three ezines, Inspired Lifestyle News, which reaches nearly 3000 people, Healthy Lifestyle News, a companion to the new and extensive Healthy Body section of my InspiredLiving.com web site and Inspired Biz News, which is a companion to my InspiredBusiness.com web site. Resume Details 1996 - Present: InspiredLiving.com
Business Owner &
Entrepreneur Business Consultant: Carol works with entrepreneurs and those who want to earn extra income by helping them sent up home-based business, startups and small business owners who want to achieve greater business success, especially by attracting lots of great customers or talented employees. Carol gained her business development expertise from 25 years of working for and with small businesses. [more info] Speaker: Carol is an inspirational and motivational speaker who charms audiences with her humor, insights, powerful stories, thought-provoking concepts and strategies for success, along with a few interactive exchanges. She tailors every presentation to the specific needs of each group to offer the greatest value. [more info] Workshop Developer & Facilitator: Drawing from her extensive background in business development and personal improvement, Carol has developed a variety of workshops that have been delivered to thousands of people, including entrepreneurs, business owners, managers, employees and the general public. [more info] Web Site Designer, Developer, Programmer & Webmaster: Carol built both InspiredBusiness.com, where you can find information about home-based income opportunities, sales and marketing tools, and business related articles, resources and products and InspiredLiving.com, which offers exceptional health-promoting products, educational, inspirational and motivational articles, resources, newsletters and more. 1990 – 1999: Resource Development Group, Flagstaff AZ Business Owner: Setup and managed a software dealership to sell Bensu, Inc's Skills Management System (SMS) software, which included job profiling, skill inventory and query, skill and performance assessment, skill gap analysis, development planning, curriculum and certification management, training administration and career development. Software included mainframe (IMS and CICS), Network (Novell and 3-Com), DOS and Windows versions. Marketing, Sales & Consulting: Promoted product, worked trade shows, presented demonstrations, conducted pilots, wrote proposals and sold SMS to Fortune 1000 companies in the United States, Canada and Europe. Installed software and trained users. Provided on-going customer support and consulting: strategic planning sessions, feasibility studies, job profile development, skill competency definition and software modification design (see Consulting Projects). Accomplishments: 1) Was a top reseller for Bensu, Inc., which significantly increased their sales and software maintenance income; 2) Helped companies pass ISO 9000 certification (training portion). Business Consulting: Provided consulting services to Bensu, Inc. (software developer): Facilitated strategic planning sessions to expand marketing activities, wrote the test plan and tested a major software rewrite (Windows version), rewrote user documentation, developed an on-line hypertext help system and created a self-paced product presentation tool. Accomplishments: Introduced a new way to reach a broader market and increase sales by separating SMS screens, reports, files and utilities into 5 stand-alone modules. 1985 – 1990: Software Aided Management Systems, San Ramon CA Business Owner: Setup and managed a computer dealership to sell turn-key single (CPM and DOS) and multi-user (MPM, Novell and UNIX) patient and insurance billing, records management and accounting systems to Physicians, Surgery Centers, Clinics, Chiropractors and Dentists. Setup and operated a Medicare billing service. Hired, trained and managed 9 employees. Marketing, Sales & Customer Retention: Developed and presented marketing seminars, promoted product, worked trade shows, presented demonstrations, wrote proposals, sold and installed computer systems and trained and supported customers. Accomplishments: Built one of the top producing territories in the United States for the Medical Manager software program. Course Developer & Facilitator: Developed and facilitated a monthly 4-day computer dealer training program for the publisher and distributor of the medical, dental and accounting software we handled. Training included one day each for marketing, sales, customer training and technical support. Attendance varied from a dozen to 130 participants each month. Accomplishments: As a result of this training program, the company dramatically increased the number of authorized dealers and sales increased from 10 per month to over 100 per month by the end of the first year. Business Consulting: Provided business consulting to roughly 75 computer dealers and small business owners throughout the United States. Built marketing programs that substantially increased market penetration and the quality and quantity of leads, reshaped marketing and proposal materials to more effectively express the strengths of the company and its products, trained sales consultants to close more sales, revised customer service procedures and support materials to insure greater customer satisfaction, setup and computerized accounting systems and streamlined business procedures and operations. Accomplishments: As a result of my consulting services, employees were better trained and more skilled, customer satisfaction improved, sales increased substantially and the companies operated more efficiently and profitably. 1982 – 1985: Rocky Mountain Software Systems, Pleasant Hill CA Business Startup: When I started with this company, they developed and sold a mail order low-end accounting software program and had 4 employees, including the 2 owners. During my tenure, the company grew to 20 employees as I created new income streams by setting up a profitable computer dealership, expanding their software product line and setting up a distribution network of resellers for the high-end accounting software that I brought on board. Product Manager: Encountered an opportunity to expand the company's product line and orchestrated a private label arrangement for a high-end accounting software program. Managed a major software upgrade and specified enhancements, wrote the test plan, supervised testing and wrote the reference and procedure manual. Prepared software for launch (positioning, packaging, marketing materials, etc.) and marketed to resellers and end-users through trade shows. Trained a direct sales team. Accomplishments: Expanded the company's product line and market, which led to a significant increase in revenues. Management, Marketing, Sales & Customer Retention: Setup and managed a computer dealership to market turn-key medical, dental and chiropractic office management systems and general accounting systems to small businesses. Selected software and hardware, developed and implemented marketing plan, developed promotional materials, promoted product, worked trade shows, presented demonstrations, wrote proposals and sold to physicians, dentists, chiropractors and small business owners. Installed computer and software and trained users. Provided on-going customer support. Provided business development consulting to business owners. Hired and trained a support staff. Accomplishments: Dealership was operating profitably within 4 months. 1981 – 1982: Livermore Office Supply, Livermore CA Business Startup, Marketing, Sales & Customer Retention: Setup and managed a computer dealership to market turn-key office management and accounting systems. Selected software, developed and implemented marketing plan, developed promotional materials, promoted product, presented demonstrations, wrote proposals and sold to physicians, dentists, chiropractors and small business owners. Installed computer and software and trained users. Provided on-going customer support. Provided practice building education to healthcare providers and business development consulting to business owners. Hired and trained a support person. Accomplishments: Dealership was operating profitably within 6 months. 1977 – 1981: Safeguard Business Systems Distributor, Stockton CA Marketing, Sales & Customer Retention: Marketed, presented and sold mainframe batch-processing dental billing software and trained and supported users. Taught patient recall and payment collection techniques to office managers. Developed and facilitated practice building workshops to teach doctors how to increase new patient flow. Trained new Safeguard sales reps. Hired and trained my replacement. Accomplishments: 1) Turned the worst territory (#20 out of 20) into the second highest territory within 1˝ years; 2) Earned an award every year for my outstanding sales performance; 3) Set a sales record by selling 18 systems in 6 months; 4) Opened up new markets for Safeguard by selling their dental billing software to physicians and chiropractors; 5) Increased the flow of new patients in dozens of dental, medical and chiropractic offices by teaching practice building techniques. |
